Jacob Goes Fur Free
Upon learning the chain was selling rabbit fur trim, collars, and scarves imported from China, GAN was moving towards a national boycott of the company. However, compassion prevailed and the boycott has been called off.In a letter to Global Action Network, Jacobâ€™s Vice President of Image and Marketing stated they are concerned about cruelty to animals and as of 14 December they have started removing all fur items from store shelves.
â€œMany companies are uninformed about the cruel origins of fur. We are thrilled to see Jacob take this compassionate stand for the animals,â€ said Global Action Network Director Andrew Plumbly.
An undercover investigation which made international headlines earlier this week found that millions of dogs and cats in China are bludgeoned, hanged, bled to death, and strangled with wire nooses for their fur, which is often deliberately mislabelled as rabbit fur and sold abroad.
With 200 retail locations across Canada, Jacob joins other major fur free retailers, Gap Inc., Banana Republic, and Roots, in promoting the concept that â€œcompassion is the fashion.â€