|
DESIGN AGAINST FUR 2005
Students are invited to participate in the 2005
poster design competition with a conscience. Let your imagination
run wild by designing a creative, effective poster sending an important,
compassionate message.
The contest is open to students of fashion, design,
fine arts, advertising, marketing, graphic design and multi-media
in colleges and schools around the world including: Austria, Australia,
Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France,
Germany, Holland, Ireland, Italy, Norway, Portugal, Romania, Russia,
Spain, Sweden, Switzerland, Ukraine, United Kingdom and the United
States.
The competition will take place in two phases.
1. National - Organized by Global Action
Network and open to all eligible Canadian students.
2. International - Organized by the Fur Free Alliance, a
coalition of groups united against the cruel and unnecessary fur
trade - the Canadian winners will automatically advance to the international
competition.
DOWNLOAD
REGISTRATION FORM - CLICK HERE
Quick links:
Background
The Message
Fur Facts
The Prizes
The Organizers
Official Rules
Technical Specifications
Downloads
Winning designs from DAF '04
BACKGROUND
An increasing number of European countries are
introducing legislation to curtail fur farming. On 1 January 2004
fur farming was made illegal throughout the United Kingdom on the
grounds of 'public morality'.
However, at the same time, the International Fur Trade Federation
announced a fifth year of consecutive growth in the fur retail market.
New manufacturing techniques producing lighter more flexible furs
have meant that furs have been selling well - despite the cruelty
involved.
Scandinavian and Canadian governments have fur trade expansion plans
in place and the fur industry has invested huge sums of money encouraging
fashion designers to use fur. Appallingly, over 330 designers, from
Dolce & Gabbana to Marc Jacobs, are including fur in their Autumn
2004 ready to wear collections - and where designers lead, the high
street follows.
Fur is creeping its way back into acceptability, particularly when
role models such as Kate Moss are seen wearing it.
____________________________________________
THE
MESSAGE
Requirement:
A poster that visualizes, and includes the words 'fur is cruel'.
How that is done is up to the student.
Objectives:
To raise awareness and challenge people's growing complacency about
fur. To associate the cruelty of fur production with the fur wearer
and thereby stop consumers buying fur, either by mistake, believing
all fur to be fake, in ignorance or through callousness.
Target audience:
Who are they? They are image conscious women aged 18-30 who have
a relatively high disposable income which they like to spend on
clothes and accessories - often shopping in department stores and
designer shops. They are sociable and ambitious and take pride in
looking good. They often indulge in the reading of fashion magazines
and being very fashion conscious, they always strive to stay in
touch with the latest trends.
What do they currently think? They are aware that
there has been a lot of adverse publicity against the fur trade
in the past, many of them have been in support of the anti-fur movement
or at least paid lip service to it. They now feel that the fur issue
has gone away, that campaigns of the 1980's did their job. That
the fur sold in shops must be fake.
Others think it is no longer 'fashionable' to be 'anti-fur', and
that fur has become acceptable to wear. For example, fashion reporters
are stating, "all the celebs and supermodels are wearing it…"
Consequently, fur trim and accessories may already be in their wardrobes.
Some consumers simply do not care about the suffering of animals
in the production of a fur garment or trim. They're just interested
in what the fashion industry tells them is "fashionable."
What do we need to make them think? Wearing fur
is cruel. Those who wear it support this heartless cruelty and are
therefore cruel themselves - what you wear says something about
who you are, we want to make fur wearers feel personally responsible!
We want those wearing fur to feel guilt and shame, and those who
see others wearing it to feel disgust.
____________________________________________
FACTS
ABOUT FUR:
One animal a second dies for the fur trade - 40
million worldwide every year, 2 million of them in Canada. Click
here for more information.
_________________________________________
THE
PRIZES
Canadian Competition
A panel of judges will select winning entries from Canada
First Prize: $1000 Cash + certificate
Second Prize: $500 Cash + certificate
Third Prize: $250 Cash + certificate
10 entrants will also receive honorable mentions in the form of
a framed certificate.
The three finalists will be invited to receive their awards at a
ceremony and will automatically be entered in the International
Competition.
International Competition
Grand Prize: 5000 euros Cash (C$7800)
An all expenses paid trip to a European capital, for the awards
celebration.
The winning entry will be considered for campaign use by the Fur
Free Alliance.
____________________________________________
THE
ORGANIZERS
Global Action Network is a nationally incorporated,
Canadian non-profit organization, dedicated to animal and environment
protection. We believe that animals, the environment, and human
welfare are inextricably linked. Simply put, animal abuse and the
destruction of our environment has an ultimate consequence - the
degradation of the human species. An official member of the World
Society for the Protection of Animals and the Fur Free Alliance,
Global Action Network campaigns against the fur trade through education,
grassroots organizing, coalition building, and political networking.
____________________________________________
OFFICIAL
RULES
· To enter the competition the student
must respond to specified deadlines and follow the criteria of the
Design Against Fur Competition.
· All entries must be submitted by and be the work
of students who are registered in approved fashion, art, marketing,
advertising or design courses during 2004/05. One entry per person
or group. Multiple entries will automatically disqualify the entrants.
· Entry constitutes permission to use participants'
and winners' names, photographs, and/or likenesses of the design
entries for public relations purposes and for appearance in any
exhibition on behalf of Global Action Network or The Fur Free Alliance.
· An appointed expert panel in Canada will conduct the judging
of the Design Against Fur Competition and its decisions will be
final. Winners will be selected on the basis of originality, creativity,
practicality and technical understanding. The names of winning students
will be announced on the FFA and Global Action Network websites.
· Students must register for the Contest by completing
the registration form
on or before March 22, 2005. The form can be downloaded by
clicking
here
and all sections of the form must be fully completed.
· Only photographs and images that are copyright free
may be used.
· By entering the competition, the student agrees
to cede all commercial and non-commercial rights and property in
the artwork to Global Action Network and the Fur Free Alliance for
free use in perpetuity in the context of publicity and campaigns
as per its Mission Statement. The copyright of the artist(s) will
be acknowledged whenever appropriate and possible in the context
of such use.
· The winners of the competition will be required
to supply their original artwork to Global Action Network.
· Whilst every effort will be made to limit such eventuality,
the rules, terms and conditions outlined herein remain subject to
modification without notice.
· No entries will be returned and they will be the
property of Global Action Network on behalf of The Fur Free Alliance.
· Winners should (if they wish) make themselves available
to attend any awards presentation.
____________________________________________
TECHNICAL
SPECIFICATIONS
All entries must include:
· The line 'fur is cruel'.
· A color hard copy of the poster no larger than 11x17
inches.
A CD of the poster in print-ready Acrobat PDF file format. Please
remember to embed fonts and distil as press optimized, camera-ready
(do not down sample graphics).
· Also include on your CD a JPG version of your design
- format size 2200x1600 pixels (max) with a maximum file size of
1MB.
· Entries are to be securely and appropriately packaged
and sent to Global Action Network 372 St Catherine W. suite 308
Montreal, QC H3B 1A2. If you have any queries regarding the technical
specifications don't be put off! - please contact us.
· Entries must incorporate the "Global Action
network/Fur Free Alliance" logo (see Downloads below)
DEADLINES
22 March 2005 - Registration deadline.
30 April 2005 - Deadline for receipt of competition entries
at the Global Action Network office
14 May 2005 - Winners of the Canadian competition to be notified
Late May 2005 - Announcement of winners of Canadian competition
at awards ceremony - date and venue to be confirmed.
Oct 2005 - Announcement of International winners at awards
ceremony in Europe - date and venue to be confirmed.
____________________________________________
DOWNLOADS
Macintosh users please "Control click"
and select "download link to disk"
PC users please right click to download file (choose "Save
Target As")
Official Registration Form download as:
Adobe PDF
| Microsoft
Word
Global Action Network logo download as: eps
| jpg
FFA logo download as: jpg
DAF Poster Publicize the competition in your school. Adobe
PDF download
____________________________________________
DFA
2004 WINNING DESIGNS
The Canadian winner for 2004 was Michael Blain
from Conestoga College in Kitchener, ON. Michael went on to win
the international Grand prize of 5000 euros and an all expenses
paid trip to Budapest.
View
2004 winning designs
____________________________________________
DOWNLOAD
REGISTRATION FORM - CLICK HERE
|
